What the label leaves out
Its magnitude relates to return loss and SWR; its angle helps locate and transform an impedance along a transmission line. The value changes with reference-plane position.
The mistake to avoid
Reading only SWR throws away phase information and can make two very different impedances look identical.
A sound installation approach
Calibrate at the plane of interest, preserve the complex measurement, examine magnitude and phase or a Smith chart, and include adapters and feed line deliberately rather than accidentally.
Use current manufacturer documentation, measured RF behavior, the building grounding system, and applicable electrical and lightning requirements. A ratio, DC continuity check, or inline protective device does not establish complete-system safety or efficiency.